CLAIMANT ACQUISITION PARTNERS · PERSONAL INJURY ONLY
The Only Job We Have Is Bringing You Signed Cases.
Most marketing agencies sell you SEO, social media, branding, content, and design — and bury client acquisition under five other services. We do one thing: acquire claimants for personal injury law firms. Built around a single metric — your cost per signed case.
A 4-minute video walkthrough sent within 48 hours. No sales call required.
PI-ONLY FOCUS · 10+ YEARS IN PERFORMANCE MARKETING · DIRECT STRATEGIST ACCESS
THE CORE PROBLEM
Other Agencies Run Ads. We Build the Authority That Wins PI Cases.
A claimant in pain doesn't pick the best lawyer. They pick the lawyer who looks like the best.
That's how every high-stakes decision works — when stakes are high and time is short, people choose what feels safe. The firm that feels most authoritative, most experienced, most "in their corner" gets the call.
Most PI marketing agencies don't understand this. They optimize for clicks, conversions, and quote requests — and miss the entire layer that decides whether a stranger trusts your firm with the most important financial decision of their life.
Before we touch a single Campaign, we ask one question: how do we present this firm so that the claimant, in their first five seconds on the page, believes their case is in safe hands?
Everything else flows from that answer.
Personal Injury Firms I've Supported.
A decade of Claimant Acquisition experience supporting personal injury practices across the United States.

















































Claimant Acquisition Is a Four-Step System.
Most agencies start with ads and hope the rest works out. We start with positioning and let everything else follow.
Position the Firm
Map your firm's authority and translate it into the message a claimant needs to see in their first five seconds.
Build the Destination
Dedicated landing pages designed for one job: making a hurting claimant believe their case is in safe hands.
Drive the Right Traffic
Google Search Ads and Local Service Ads, targeted by case type and intent — not impressions, not vanity reach.
Measure Cost Per Signed Case
Every call, form fill, and signed retainer tracked back to its source. The metric that matters is the only metric we report on.
We're Built Differently. On Purpose.
Most PI marketing agencies started as general digital agencies that added legal as a vertical. We started the other way around.
Personal Injury Is the Only Vertical We Serve.
No dentists. No real estate agents. No e-commerce. CAP exists for one reason and serves one industry. Every campaign we build, every landing page we write, every keyword we bid on at CAP is for a personal injury law firm.
You Talk to the Strategist, Not an Account Manager.
When you call us, you reach the person who built and runs your campaigns. No junior team handling your account. No "I'll get back to you with my team." Just the person doing the work, available to explain it.
We Measure What You Actually Care About.
Every report answers one question: how many signed cases did your ad spend produce, and at what cost? Click-through rate appears in our dashboards — but it doesn't run your business. Cost per signed case does.
Three principles. Built into every account we run.
Built on Industry-Standard Tools.
Running Campaigns for personal injury firms isn't a single tool — it's a tech stack. Every click, every call, every signed case tracked back to its source. Your firm gets enterprise-grade campaign infrastructure without enterprise-grade overhead.
Google Ads
Microsoft Advertising
Google Analytics 4
Google Tag Manager
Microsoft Clarity
CallRail
ClickCease
Looker StudioReal tools. Real tracking. Real accountability.
In Their Own Words.
Real feedback from clients I've worked with over the past decade — across legal, professional services, and high-ticket B2C campaigns.
Sadaf understands personal injury from the intake side to the signed retainer. The leads are qualified, the communication is proactive, and the results are consistent month after month. No excuses, no fluff, just real cases that convert. If you are a serious PI firm looking to scale the right way, I highly recommend working with Sadaf.

CAP team understands personal injury from the intake side to the signed retainer. The leads are qualified, the communication is proactive, and the results are consistent month after month. No excuses, no fluff, just real cases that convert. If you are a serious PI firm looking to scale the right way, I highly recommend working with Claimant Acquisition Partners.

After getting burned by too many lead vendors, Sadaf at Claimant Acquisition Partners was a breath of fresh air. He doesn't just send leads — he built a real acquisition system for our firm. Everything is exclusive, TCPA compliant, and pre-qualified before it ever hits our intake team. We get live transfers, not old form fills that have been sold to five other lawyers.

What impressed me most is he actually understands PI. He knows the difference between a soft tissue MVA and a real high-value case, and he filters accordingly. My intake staff loves working with his team because the claimants are informed and ready to sign. It's the first vendor relationship that feels like a true partnership.

As a woman who built my firm from the ground up, I am selective about who I let into my business. Sadaf at Claimant Acquisition Partners earned that trust fast. He didn't pitch me a generic lead package. He listened to my docket goals, my intake capacity, and my budget, then built a strategy around it.

I get real reporting every week, not vanity metrics. If a campaign needs to shift, he tells me before I have to ask. The claimants we receive are screened, serious, and treated with respect, which matters to me because my name is on every case. It feels less like hiring a vendor and more like adding a true growth partner to my team.

Sadaf understands personal injury from the intake side to the signed retainer. The leads are qualified, the communication is proactive, and the results are consistent month after month. No excuses, no fluff, just real cases that convert. If you are a serious PI firm looking to scale the right way, I highly recommend working with Sadaf.

CAP team understands personal injury from the intake side to the signed retainer. The leads are qualified, the communication is proactive, and the results are consistent month after month. No excuses, no fluff, just real cases that convert. If you are a serious PI firm looking to scale the right way, I highly recommend working with Claimant Acquisition Partners.

After getting burned by too many lead vendors, Sadaf at Claimant Acquisition Partners was a breath of fresh air. He doesn't just send leads — he built a real acquisition system for our firm. Everything is exclusive, TCPA compliant, and pre-qualified before it ever hits our intake team. We get live transfers, not old form fills that have been sold to five other lawyers.

What impressed me most is he actually understands PI. He knows the difference between a soft tissue MVA and a real high-value case, and he filters accordingly. My intake staff loves working with his team because the claimants are informed and ready to sign. It's the first vendor relationship that feels like a true partnership.

As a woman who built my firm from the ground up, I am selective about who I let into my business. Sadaf at Claimant Acquisition Partners earned that trust fast. He didn't pitch me a generic lead package. He listened to my docket goals, my intake capacity, and my budget, then built a strategy around it.

I get real reporting every week, not vanity metrics. If a campaign needs to shift, he tells me before I have to ask. The claimants we receive are screened, serious, and treated with respect, which matters to me because my name is on every case. It feels less like hiring a vendor and more like adding a true growth partner to my team.

Built and Run by One Strategist.

For the past 10 years, I've managed Claimant Acquisition campaigns full-time — across personal injury law firms, professional services, and high-ticket B2C. I've watched how every dollar of ad spend converts (or doesn't), refined campaign structures across thousands of keyword decisions, and learned what separates a click from a signed case.
CAP exists because most agencies serving PI firms are designed for scale, not for results. They hire account managers to handle 30 accounts each. They report on metrics that don't translate to revenue. They bury claimant acquisition under five other services.
I built CAP to do the opposite. One vertical. One service. Direct strategist access. Every account I take on is one I run personally — because that's the only way the work gets done at the level PI firms deserve.
Request a Free Acquisition Audit →What CAP Brings to Your Firm.
Questions PI Partners Ask Before Working With Us.
The honest answers to the questions every PI partner is thinking about an agency before they sign.
Q1What does this cost?
Q2How is CAP different from other PI marketing agencies?
Q3Are you US-based?
Q4What's the typical engagement length?
Q5Will I own my Google Ads account and data?
Q6How quickly will I see results?
Q7Do you work with multiple PI firms in the same city?
Q8What size firm do you typically work with?
Q9What if I'm not happy with the results?
Q10What channels and tools do you use?
REQUEST YOUR AUDIT
Let's Look at Your Campaigns Together.
Tell us a bit about your firm and your current setup. Within 48 hours, you'll get a free 4-minute video walkthrough of where your dollars are going — and where signed cases are getting lost.