CLAIMANT ACQUISITION PARTNERS · PERSONAL INJURY ONLY

The Only Job We Have Is Bringing You Signed Cases.

Most marketing agencies sell you SEO, social media, branding, content, and design — and bury client acquisition under five other services. We do one thing: acquire claimants for personal injury law firms. Built around a single metric — your cost per signed case.

A 4-minute video walkthrough sent within 48 hours. No sales call required.


PI-ONLY FOCUS · 10+ YEARS IN PERFORMANCE MARKETING · DIRECT STRATEGIST ACCESS

THE CORE PROBLEM

Other Agencies Run Ads. We Build the Authority That Wins PI Cases.

A claimant in pain doesn't pick the best lawyer. They pick the lawyer who looks like the best.

That's how every high-stakes decision works — when stakes are high and time is short, people choose what feels safe. The firm that feels most authoritative, most experienced, most "in their corner" gets the call.

Most PI marketing agencies don't understand this. They optimize for clicks, conversions, and quote requests — and miss the entire layer that decides whether a stranger trusts your firm with the most important financial decision of their life.

Before we touch a single Campaign, we ask one question: how do we present this firm so that the claimant, in their first five seconds on the page, believes their case is in safe hands?

Everything else flows from that answer.

Past Work

Personal Injury Firms I've Supported.

A decade of Claimant Acquisition experience supporting personal injury practices across the United States.

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Claimant Acquisition Partners — built on legal authority
The Method

Claimant Acquisition Is a Four-Step System.

Most agencies start with ads and hope the rest works out. We start with positioning and let everything else follow.

01

Position the Firm

Map your firm's authority and translate it into the message a claimant needs to see in their first five seconds.

02

Build the Destination

Dedicated landing pages designed for one job: making a hurting claimant believe their case is in safe hands.

03

Drive the Right Traffic

Google Search Ads and Local Service Ads, targeted by case type and intent — not impressions, not vanity reach.

04

Measure Cost Per Signed Case

Every call, form fill, and signed retainer tracked back to its source. The metric that matters is the only metric we report on.

Why CAP

We're Built Differently. On Purpose.

Most PI marketing agencies started as general digital agencies that added legal as a vertical. We started the other way around.

01

Personal Injury Is the Only Vertical We Serve.

No dentists. No real estate agents. No e-commerce. CAP exists for one reason and serves one industry. Every campaign we build, every landing page we write, every keyword we bid on at CAP is for a personal injury law firm.

02

You Talk to the Strategist, Not an Account Manager.

When you call us, you reach the person who built and runs your campaigns. No junior team handling your account. No "I'll get back to you with my team." Just the person doing the work, available to explain it.

03

We Measure What You Actually Care About.

Every report answers one question: how many signed cases did your ad spend produce, and at what cost? Click-through rate appears in our dashboards — but it doesn't run your business. Cost per signed case does.

Three principles. Built into every account we run.

The Tech Stack

Built on Industry-Standard Tools.

Running Campaigns for personal injury firms isn't a single tool — it's a tech stack. Every click, every call, every signed case tracked back to its source. Your firm gets enterprise-grade campaign infrastructure without enterprise-grade overhead.

Ad Platforms
Google AdsGoogle Ads
Microsoft AdvertisingMicrosoft Advertising
Analytics & Measurement
Google Analytics 4Google Analytics 4
Google Tag ManagerGoogle Tag Manager
Microsoft ClarityMicrosoft Clarity
Call Tracking & Conversion
CallRailCallRail
Optimization & Reporting
ClickCeaseClickCease
Looker StudioLooker Studio

Real tools. Real tracking. Real accountability.

Client Reviews

In Their Own Words.

Real feedback from clients I've worked with over the past decade — across legal, professional services, and high-ticket B2C campaigns.

"

Sadaf understands personal injury from the intake side to the signed retainer. The leads are qualified, the communication is proactive, and the results are consistent month after month. No excuses, no fluff, just real cases that convert. If you are a serious PI firm looking to scale the right way, I highly recommend working with Sadaf.

"

CAP team understands personal injury from the intake side to the signed retainer. The leads are qualified, the communication is proactive, and the results are consistent month after month. No excuses, no fluff, just real cases that convert. If you are a serious PI firm looking to scale the right way, I highly recommend working with Claimant Acquisition Partners.

"

After getting burned by too many lead vendors, Sadaf at Claimant Acquisition Partners was a breath of fresh air. He doesn't just send leads — he built a real acquisition system for our firm. Everything is exclusive, TCPA compliant, and pre-qualified before it ever hits our intake team. We get live transfers, not old form fills that have been sold to five other lawyers.

"

What impressed me most is he actually understands PI. He knows the difference between a soft tissue MVA and a real high-value case, and he filters accordingly. My intake staff loves working with his team because the claimants are informed and ready to sign. It's the first vendor relationship that feels like a true partnership.

"

As a woman who built my firm from the ground up, I am selective about who I let into my business. Sadaf at Claimant Acquisition Partners earned that trust fast. He didn't pitch me a generic lead package. He listened to my docket goals, my intake capacity, and my budget, then built a strategy around it.

"

I get real reporting every week, not vanity metrics. If a campaign needs to shift, he tells me before I have to ask. The claimants we receive are screened, serious, and treated with respect, which matters to me because my name is on every case. It feels less like hiring a vendor and more like adding a true growth partner to my team.

"

Sadaf understands personal injury from the intake side to the signed retainer. The leads are qualified, the communication is proactive, and the results are consistent month after month. No excuses, no fluff, just real cases that convert. If you are a serious PI firm looking to scale the right way, I highly recommend working with Sadaf.

"

CAP team understands personal injury from the intake side to the signed retainer. The leads are qualified, the communication is proactive, and the results are consistent month after month. No excuses, no fluff, just real cases that convert. If you are a serious PI firm looking to scale the right way, I highly recommend working with Claimant Acquisition Partners.

"

After getting burned by too many lead vendors, Sadaf at Claimant Acquisition Partners was a breath of fresh air. He doesn't just send leads — he built a real acquisition system for our firm. Everything is exclusive, TCPA compliant, and pre-qualified before it ever hits our intake team. We get live transfers, not old form fills that have been sold to five other lawyers.

"

What impressed me most is he actually understands PI. He knows the difference between a soft tissue MVA and a real high-value case, and he filters accordingly. My intake staff loves working with his team because the claimants are informed and ready to sign. It's the first vendor relationship that feels like a true partnership.

"

As a woman who built my firm from the ground up, I am selective about who I let into my business. Sadaf at Claimant Acquisition Partners earned that trust fast. He didn't pitch me a generic lead package. He listened to my docket goals, my intake capacity, and my budget, then built a strategy around it.

"

I get real reporting every week, not vanity metrics. If a campaign needs to shift, he tells me before I have to ask. The claimants we receive are screened, serious, and treated with respect, which matters to me because my name is on every case. It feels less like hiring a vendor and more like adding a true growth partner to my team.

Who You're Working With

Built and Run by One Strategist.

Sadaf Ali, Founder of Claimant Acquisition Partners
Sadaf Ali
Founder, Claimant Acquisition Partners

For the past 10 years, I've managed Claimant Acquisition campaigns full-time — across personal injury law firms, professional services, and high-ticket B2C. I've watched how every dollar of ad spend converts (or doesn't), refined campaign structures across thousands of keyword decisions, and learned what separates a click from a signed case.

CAP exists because most agencies serving PI firms are designed for scale, not for results. They hire account managers to handle 30 accounts each. They report on metrics that don't translate to revenue. They bury claimant acquisition under five other services.

I built CAP to do the opposite. One vertical. One service. Direct strategist access. Every account I take on is one I run personally — because that's the only way the work gets done at the level PI firms deserve.

Request a Free Acquisition Audit →
By the Numbers

What CAP Brings to Your Firm.

10+
Years in Performance Marketing
With deep specialization supporting personal injury firms.
1
Strategist Running Your Account
Direct ownership. No account managers, no junior handoffs.
All
PI Practice Areas Served
Auto · Truck · Motorcycle · Premises · Wrongful Death · Workers' Comp
1
Metric We Optimize For
Cost per signed case — reported every week.
Common Questions

Questions PI Partners Ask Before Working With Us.

The honest answers to the questions every PI partner is thinking about an agency before they sign.

Q1What does this cost?
Pricing depends on a few key factors: your market's competitive intensity, your monthly ad spend, and the scope of the engagement. Each PI firm we work with gets a tailored quote based on their goals, geography, and case mix. We'll discuss specifics for your firm during your strategy call.
Q2How is CAP different from other PI marketing agencies?
Most legal marketing agencies offer SEO, paid media, content, social, and design — across multiple verticals. CAP focuses exclusively on personal injury claimant acquisition. The strategist who builds your campaigns is the same person who runs and reports on them. No layered teams, no junior account managers, no industry distractions.
Q3Are you US-based?
We're based in Pakistan with US business hours coverage and a US contact line for client calls. The lower operating cost lets more of your budget go toward actual ad spend and strategy. Our work and reporting standards are built to match — and often exceed — US-based agencies serving the same market.
Q4What's the typical engagement length?
We start with an initial commitment that gives us enough time to build, launch, and optimize properly. After that initial period, the engagement becomes month-to-month. We earn your business every month — not lock you into a long contract.
Q5Will I own my Google Ads account and data?
Yes. Always. Your Google Ads account, landing pages, conversion tracking, and reporting dashboards are built in your firm's name and stay with you. If we ever part ways, you keep all of it.
Q6How quickly will I see results?
Lead flow typically begins within the first weeks of campaign launch. Meaningful improvements in cost per signed case develop over the following months as data accumulates and campaigns optimize. Anyone promising overnight results in PI marketing isn't being honest about how the channel actually works.
Q7Do you work with multiple PI firms in the same city?
No. We work with one firm per market. When you sign with us, we won't take on your direct competitors in your geographic area. This is a hard rule, not a sales tactic.
Q8What size firm do you typically work with?
We're built for small-to-mid PI practices — firms that want serious case acquisition without building an in-house marketing team. Solo practitioners can work too, provided their ad spend supports meaningful campaign volume. Larger firms with internal marketing teams sometimes engage us as a focused PPC partner alongside their broader stack.
Q9What if I'm not happy with the results?
After the initial commitment period, you can walk. No penalty fees, no contracts pulling you in. We'd rather you leave than stay frustrated.
Q10What channels and tools do you use?
Google Search Ads, Local Service Ads, and the supporting infrastructure — landing pages, call tracking, conversion analytics, click-fraud protection, and weekly reporting. We use industry-standard tools configured specifically for personal injury campaigns.

REQUEST YOUR AUDIT

Let's Look at Your Campaigns Together.

Tell us a bit about your firm and your current setup. Within 48 hours, you'll get a free 4-minute video walkthrough of where your dollars are going — and where signed cases are getting lost.